Friday, February 23, 2007

Ride Oklahoma Magazine Update

Boy, it has been a very busy month since we launched our first issue of Ride Oklahoma Magazine. I have been to Tulsa more times than I can count. Luckily yesterday the weather was nice enough I could ride there rather than "cage" there. I have also been all across Oklahoma touting the magazine, from Sayre in the west, Ardmore in the south, and Poteau to the east. Still gotta get up north to Enid and Ponca City.

I made Bike Night at K&N Motorcycles in Tulsa
Reception from the readers has been fantastic. We have sold quite a few subscriptions, which is really nice. Reception from the advertisers, who are crucial to our success, has been pretty decent but could be better. I get a lot of potential advertisers say "yea, love the magazine, yea, love to advertise" but then when it comes time to send their ad in, they just don't get it done for whatever reason.

Bill Dragoo has been working a distribution deal that hopefully will see the magazine in over 300 convenience stores in Oklahoma. We also have them in select Barnes & Nobles stores, again thanks to Bill.

We are switching to a monthly format beginning in April, so you get more magazine more often. We have lots of cool stories working. The next issue will just blow your socks off as to the quality and writing and photography. I can't wait to get it out to everyone.

The McDonald family, who own K&N, treat the Tulsa motorcycling community just like their own family
As I travel around the state I see a ton of "motorcycle magazines" that are trying to hit the market. Ours is uniquely positioned in that we are not the typical "biker" magazine. Instead we cover all facets of two wheeled motorcycling in Oklahoma - from dirt bikes to Harley's to dual sport, sport bike, and soon even scooters. I had someone yesterday in Tulsa say they were VERY happy that we were not another "party" magazine - i.e., a magazine about people riding cruisers and going party to party, with pics of people who are at the party.

Our goal is to bring you in-depth coverage of motorcycling in Oklahoma, with outstanding photography and high quality articles.

An example of things we are working on for upcoming issues:

-Alley Cat - Dual Sport Riding in downtown OKC
-Okies do Terlingua - You guys know about that story (he he)
-Heartland Heat - about fireman who ride Harley's and raise money to help fire victims - this is one cool story
-We have an upcoming issue mostly dedicated to women riders, including rider profiles, how to get started, places women enjoy riding to, and how to sell to the growing women motorcycle population
- I have found a number of people with old motorcycles, some with historic significance, that we will be photographing and profiling
-A profile on Crossbar Ranch
-Coverage of the fast-growing OCCRA race in Tahlihina
-More stories about particular motorcycle riding roads and destinations
-The growing supermoto movement in Oklahoma
-profile some stunt bike riders and their cool skills
-review of the drag bike scene in Oklahoma
-A look at flat track racing

I have so many story ideas it is hard to narrow them down for each issue. I have had great response from potential writers for the magazine. I probably have 30 stories or story ideas on my hard drive right now. Still could use a few oustanding motorcycle photographers to help out, especially in Tulsa.

How we could really use the help is in both distribution of the magazine and in ad sales. If you are interested in either please drop me an email or pm. To bring you all these cool stories takes money, which primarily comes from advertising sales. Be sure and talk to your local dealer, eatery, bed and breakfast, etc., and encourage them to advertise and support our effort. Also be loyal to the ones who do advertise. Without them we couldn't do all this.

The next issue is due April 1. The ad deadline is March 1. The first issue of the magazine I did about 80% of the layout, while Emily came on late and tweaked the design. For this upcoming issue, Emily has done 100% of the layout, and let me tell you, it is WAY better than what I produce. I guarantee it will knock your socks off. I look at what she has done and just go "damn" - it looks just like something you see competing for space at Barnes and Noble - which it is. I cannot wait to get it out to our readers!

0 Comments:

Post a Comment

<< Home